ABOUT RESEARCH NARRATIVE:
Welcome to Research Narrative. As a full service research and insights agency, we offer services in custom market research, insights and analytics consulting, media & social impact evaluation, data journalism, and insights communication coaching for research and data-focused professionals. Our eclectic team of rigorous and creative researchers is dedicated to achieving meaningful impact for each of our clients and their unique business goals.
We also operate the research-based ideas and insights site The THINKerry, an ever-growing collection of free articles, podcasts and additional resources to promote personal and professional growth, enhance industry knowledge, share our love of curiosity, and practice our company’s ongoing commitment to constant learning.
WHAT’S IN A NAME?
Why did we pick the name Research Narrative? Simply put, our practice is rooted in the belief that research is storytelling. We’ve collaborated with writers, directors, producers, and programmers, and we understand that talented researchers tell stories just as well as talented entertainers. Research is ultimately about developing insights and action plans. It’s about finding and conveying the story in the data.
THAT’S NOT JUST OUR OPINION. THAT’S RESEARCH ITSELF.
Data without story is just a fact. And decades of cognitive science research indicate that stories are more memorable and persuasive than facts. Research and Narrative are like peanut butter and jelly; they’re meant to go together. If data tells us what the insight is, it’s the story that brings that insight to life, that connects with us emotionally. Data and story together give us the confidence to imagine possibility and the motivation to take action to achieve it.