Audience and Consumer Research

Research Narrative offers a wide range of both quantitative and qualitative research services. We draw from our vast tool kit of research methods to devise the best possible research approach for you, taking time to get to know your organization, and ultimately collaborating closely with you to generate action steps that are clear and impactful.


  • Online, mobile, and phone surveys
  • Eye tracking and click mapping
  • Biometric response and facial recognition
  • Dial testing (online and live)
  • Social listening, sentiment analysis, and natural language processing
  • Neural network modeling
  • Moderated online communities (message board forums and online chat sessions)
  • Focus groups
  • 1 on 1 interviews
  • Ethnographies
  • EEG


  • Brand and re-brand strategy
  • Market (re)positioning
  • Consumer/audience segmentation
  • Content evaluation
  • Program strategy – TV, radio, web/online video
  • Talent evaluation (on-air personalities)
  • Ad testing/ad effectiveness/brand lift
  • Messaging effectiveness and optimization (including copy testing)
  • Sales positioning
  • Digital/social analytics
  • Media impact analysis
  • Social impact evaluation

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